Ep 014: How to Harness the Power of Podcasting with Stephen Woessner

It’s no secret that podcasts are great educational tools, but did you know that they can also be a great way to build your business? Stephen Woessner joins the show today to explain how.

The founder and CEO of digital marketing agency Predictive ROI and the host of Onward Nation—a top-rated daily podcast for learning how today’s top business owners think, act, and achieve—Stephen has collected tens of thousands of data points that have given him the ability to identify what he calls the “8 Money Draining Mistakes” and the “8 Money Making Opportunities.”

In this episode, he discusses the money making opportunities present in podcasting. Listen in to learn the benefits of creating a podcast, strategies for monetization, and more.

Listen to the Full Episode:

What You’ll Learn In Today’s Episode:

  • The business benefits of podcasting.
  • Why Stephen calls podcasting “the Trojan horse of selling.”
  • What makes a great host.
  • Three strategies for monetizing a podcast.
  • How many episodes it typically takes to start seeing a return.
  • Where to start with launching your own podcast.
  • Common mistakes to avoid.
  • Tips on how to improve your business.

Ideas Worth Sharing:

A great host is able to sit there and think about what that guest is sharing, and then think, 'what would my audience want me to ask next?' - @stephenwoessner Click To Tweet {Podcasting} is not a get-rich-quick scheme; this is a business development strategy. - @stephenwoessner Click To Tweet The biggest constraint to somebody moving forward is fear. - @stephenwoessner Click To Tweet

Resources In Today’s Episode:


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