Ep 018: Creating a Content Strategy with Meera Kothand

One thing that tends to hold people back from successfully building a platform and connecting with potential customers is failing to put out consistent content. That’s why it is so important to have a content strategy and execute that strategy. Admittedly, this is not an area I’ve been perfect at, and I’m excited for today’s guest expert to let us all know where to start when it comes to creating content and how to stay consistent.

Meera Kothand is a certified email marketing specialist and the author of the Amazon Best Seller The One Hour Content Plan, which teaches you how to create a year’s worth of content ideas in just one hour. She also simplifies marketing for solopreneurs and small business owners on her blog, which has been featured on Smart Blogger, MarketingProfs, Addicted2Success, and several other sites. Meera joins us today to share her expert tips for creating and executing a content strategy, as well as common pitfalls among entrepreneurs and how to avoid them.

Listen to the Full Episode:

What You’ll Learn In Today’s Episode:

  • What a content strategy is—and why it’s crucial for marketing.
  • Tips for coming up with content ideas.
  • Where Meera says marketers tend to go wrong.
  • Why you need a variety of different content pieces.
  • The incorrect assumption that holds entrepreneurs back.
  • Advice for figuring out how often to put out content.
  • How far in advance you should have your content mapped out.
  • Meera’s biggest piece of advice for entrepreneurs.
  • How to avoid putting out content that is too similar to someone else’s.

Ideas Worth Sharing:

When you’re starting out—you want to get your brand name out there, you want to build brand awareness—it’s definitely better to stick to a schedule so that you get people in the door. - @MeeraKothand Click To Tweet The point of {a content strategy} is to turn a stranger into someone who knows, likes, and trusts you, and then ultimately buys from you. -@BobbyKlinck Click To Tweet Just because someone doesn’t buy now doesn’t mean they will never buy from you; it’s just that now is not a good time. -@MeeraKothand Click To Tweet

Resources In Today’s Episode:


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