Ep 126: A Legal Refresher For Email Marketing

Jan 17, 2020YOG Podcast0 comments

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What are the rules around emails when it comes to the legal side of things? In this Foundations Friday, I am going to be answering this question and more as I delve into the legal standards put in place regarding email marketing.

Listen in as I explain what the CCPA is—and why that law is not as scary as it sounds. You’ll learn the importance of consent, what to avoid when sending out emails, and more.

What You’ll Learn In Today’s Episode:

  • The rules around emails.
  • Different legal standards you need to be aware of.
  • What the CCPA is.
  • The importance of consent.
  • How emails can benefit your business.

Ideas Worth Sharing:

The CCPA is largely about whether you can sell other people’s data.- @BobbyKlinck Click To Tweet You have to have some form of consent, whether explicit or implicit, to send emails to people.- @BobbyKlinck Click To Tweet You have to have a basis for sending people emails.- @BobbyKlinck Click To Tweet

Resources In Today’s Episode:

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