Ep 128: Celebrate Unsubscribes

Jan 24, 2020YOG Podcast0 comments

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Too often, people look at unsubscribes as a bad thing. But I’m here to tell you that if you’re not getting people unsubscribing from your email, you’re most likely doing something wrong. Whether you’re not emailing them enough or you’re simply not marketing correctly, I will explain why you should be celebrating unsubscribes, not fearing them.

Listen in to learn why it’s so important to shift your mindset around the concept of spam complaints and unsubscribes, as well as the changes you should make in your emailing practices. Instead of continuing to write bland emails that are safe and inclusive of everyone, I’m going to share how you can start composing messages that are authentic and specifically targeted to the people you want to serve.

What You’ll Learn In Today’s Episode:

  • Why you should be trying to repel certain people.
  • The meaning we wrongly attach to unsubscribes.
  • How to shift your mindset around spam complaints.
  • Why you don’t need to worry about most of the people on your email list.
  • The benefit of celebrating unsubscribes.

Ideas Worth Sharing:

Embrace the concept that you’re going to have to repel people in order to truly attract YOUR people.- @BobbyKlinck Click To Tweet If you’re not emailing your list, you’re not getting people to know, like, and trust you. - @BobbyKlinck Click To Tweet You are putting a meaning on unsubscribes that isn’t there.- @BobbyKlinck Click To Tweet

Resources In Today’s Episode:

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